Gartner Research

Market Share Analysis: PCs, Ultramobiles and Mobile Phones, Worldwide, 2015

Published: 29 February 2016

ID: G00300547

Analyst(s): Anshul Gupta , Mikako Kitagawa , Roberta Cozza


Combined device sales declined by 0.7%, despite the mobile phone and ultramobile premium segments growing 2% and 22%, respectively, in 2015. Product managers at device manufacturers should use this research to get a better understanding of customer preferences and device cannibalization.

Table Of Contents

Market Share Data

Overall Market Segment Performance Analysis

  • PC and UMP
    • Gartner Take
    • Recommendations
  • UMB and UMU
    • Gartner Take
    • Recommendation
  • Mobile Phones
    • Gartner Take
    • Recommendations

Top Vendors Analyzed

  • Samsung
    • Gartner Take
  • Apple
    • Gartner Take
  • Lenovo
    • Gartner Take
  • Huawei
    • Gartner Take
  • Microsoft
    • Gartner Take

Mergers and Acquisitions

Gartner Recommended Reading

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