Gartner Research

Five Tenets of Demand Management Are Foundational to Supply Chain Transformation

Published: 02 March 2016

ID: G00300561

Analyst(s): Amber Salley , John Johnson , Steven Steutermann


By mastering the foundational elements of demand management — demand forecasting, planning, sensing, shaping and fulfillment — supply chain executives can drive innovation and deliver sustainable profitability.

Table Of Contents

What You Need to Know


  • Context
  • Demand Forecasting
  • Demand Planning
  • Demand Sensing
  • Demand Shaping
  • Demand Fulfillment
  • Summary

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