Gartner Research

Digital Businesses Need to Understand the Creepy Line From Peoples' Perspective

Published: 03 March 2016

ID: G00293314

Analyst(s): Jeffrey Mann , Frank Buytendijk , Brian Prentice


Systems that know too much about an individual, or enable others to know more about them than they are comfortable with, cross the creepy line. Digital business leaders can refine the identification of creepy lines in digital business systems by considering creepiness in the context of familiarity.

Table Of Contents
  • Key Challenges



  • Factor Familiarity Into Persona Design
  • Use Familiarity to Balance Digital Business and Digital Workplace Initiatives

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