Gartner Research

Tech Go-to-Market: Product Management Must Define and Communicate Compelling Roadmaps to Ensure Success

Published: 08 March 2016

ID: G00297583

Analyst(s): Lars Van Dam

Summary

Sustained growth requires a roadmap and planning process that meet tactical and strategic goals. Roadmaps are vital for aligning internal and external stakeholders. Applying a modern framework for the creation and communication of compelling roadmaps will increase success odds and drive growth.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Roadmap Creation and Communication Process
    • Review Growth Strategy and Product Vision
    • Gather, Analyze and Prioritize Across the Connected Model
    • Learn to Say No
    • Communicate the Roadmap
    • Iterative Model Is Essential for Meeting Changing Market Demands
  • Barriers to Success
  • Summary

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