Gartner Research

The MDM Solution Market Expands and Evolves

Published: 09 March 2016

ID: G00291294

Analyst(s): Saul Judah , Michael Moran , Bill O'Kane


Master data management implementation visions and strategies are evolving to embrace a more holistic view of business requirements and benefits, requiring data and analytics leaders to expand their frames of reference when evaluating MDM vendors.

Table Of Contents
  • Impacts


  • Expanding MDM Requirements
  • Evolving MDM Solutions
  • Gartner's Research Agenda for MDM

Impacts and Recommendations

  • Digital business process strategy is causing data and analytics leadersĀ to base their MDM solution purchasesĀ on a broader spectrum of use cases, with less focus on isolated data domains
  • The increasing need for MDM implementations to support multiple vectors of complexity is forcing data and analytics leaders to require new and more integrated critical capabilities from MDM vendors

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