Gartner Research

Algorithmic Retailing: Merchandising Leads the Way

Published: 09 March 2016

ID: G00300336

Analyst(s): Robert Hetu


Leveraging algorithms is the only way that merchandising can meet the customer centricity challenges of digital business and the digitalization of retail. This research describes algorithmic merchandising and its impact on the business.

Table Of Contents


  • Merchandise Optimization Technologies Utilize Algorithms, but Miss the Bigger Picture of Algorithmic Merchandising
  • Algorithmic Merchandising Success Relies on a Foundation of Smart Machines to Drive Merchandising Decisions
  • The OODA Loop Is an Effective Model for Algorithmic Retailing
  • Recommendations

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