Gartner Research

Improving Website User Experience With Data-Driven Design

Published: 10 March 2016

ID: G00298508

Analyst(s): Magnus Revang


Data-driven design uses data to inform decisions affecting user experience. Using analytics tools and defined metrics, together with controlled experiments with an A/B testing tool, Web team leaders can improve their organizations' user experience efforts.

Table Of Contents
  • Key Challenges



  • Establish a Vision and Supporting KPIs
  • Conduct Frequent Controlled Experiments
  • Increase Team Autonomy
  • Start Small and Grow the Effort

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