Gartner Research

The Role of the Desktop in Our Multidevice World

Published: 11 March 2016

ID: G00296111

Analyst(s): Ranjit Atwal , Meike Escherich, Geoff Spick

Summary

Despite the diminishing growth in shipments, customers are still interested in purchasing desktops. Strategic planners at device vendors must assess buying intentions as desktops are still useful with an installed base of more than 200 million.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • The desktop PC has the highest percentage of same-device replacements, indicating stable demand; for higher margins, strategic leaders are required to focus on those who need a desktop for specific purposes
  • The distinctive split between first-time buyers and replacement buyers creates challenges for product design, necessitating planners to focus on differentiated usage requirements
  • The majority of households own a Windows-based desktop; however, as many consumers use two or more operating systems, planners are compelled to consider interactions with other devices

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