Gartner Research

Follow Four Steps to Find the Right Agency

Published: 14 March 2016

ID: G00297182

Analyst(s): Jay Wilson

Summary

Selecting the right agency is one of the most consequential decisions a marketer can make. It requires a commitment of time, transparency and collaboration to form a successful partnership.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Align Internally Before Starting Your Search
    • Recommendations
  • Get Agencies Excited About Working With You
    • Recommendations
  • Build an RFP Around the Business Problem, Not the Solution
    • Recommendations
  • Invest in a Collaborative Courtship
    • Recommendations

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