Gartner Research

Business Moment: Life Science Companies Optimize Engagement With a Doctor by Building Digital Journeys

Published: 15 March 2016

ID: G00298025

Analyst(s): Stephen Davies

Summary

Digital technologies offer the life science industry an opportunity to optimize sales, marketing and medical teams' engagement with doctors. Reduced access to face-to-face encounters with doctors means digital may be the only option for productive and valuable interactions.

Table Of Contents

Analysis

  • Life Science Industry Impacted by Digital Business
  • Example: Optimizing Engagement With a Doctor Through a Digital Journey
    • ASCO Engagement Initiates Journey
    • Dr. Hunter at ASCO
    • Dr. Hunter Back Home
    • Account Manager Prepares for Face-to-Face Visit
  • Implications of This Business Moment

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