Gartner Research

Three Design Principles Emerge to Reshape PLM's Value for Retail, Footwear and Apparel Companies

Published: 15 March 2016

ID: G00300803

Analyst(s): Janet Suleski

Summary

Companies must extend PLM beyond foundational capabilities to enable innovation and drive new product launch effectiveness. This research identifies three PLM design principles that unlocks value for retail, footwear and apparel CSCOs and chief merchandisers.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Develop a Bimodal PLM Approach
  • Link PLM Directly to the Consumer In-Store and Cross-Channel Experience by Becoming the Buying Agent for the Consumer
  • Begin by Unlocking More Value From the PLM Capabilities Already in Place

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