Gartner Research

Market Trends: Mobile App Strategies Must Change to Reflect the Post-App Era

Published: 15 March 2016

ID: G00298824

Analyst(s): Jessica Ekholm , Brian Blau


As users get comfortable with mobile apps, their usage falls off, challenging product managers to find new engagement strategies. They must keep pace with users' habits across a landscape of mature and emerging markets as technology pushes past apps to an era of more personalized brand interactions.

Table Of Contents


Market Trend

  • App Market Shows Signs of Flattening
  • Device Changes Altering the App Landscape
  • Widening Demographic Ranges Changing Usage Patterns
  • Virtual Personal Assistants Will Drive Future App Changes
  • Implications and Recommendations for Mobile App Product Managers

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