Gartner Research

Tech Go-to-Market: Four Crucial Product Management Steps to Transition Offerings to SaaS

Published: 15 March 2016

ID: G00297585

Analyst(s): Lars Van Dam

Summary

SaaS providers outpace overall market growth in most software markets, prompting established providers to consider SaaS. While robust growth is alluring, product managers should follow Gartner's four-step model to determine the right moves and to increase odds of a successful transition to SaaS.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • A Four-Step Model for Success
  • Step 1: Define the Strategic Rationale
  • Step 2: Create (and Vet) the Business Model
    • Gartner's Checklist for SaaS-Based Pricing, Licensing and Migration
  • Step 3: Utilize the Connected Model to Determine SaaS-Specific Vision, Inhibitors and Goals
  • Step 4: Start the Transition, Ideally With a Dedicated Person Responsible for Managing the Transition

Summary

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