Gartner Research

Tech Go-to-Market: Four Crucial Product Management Steps to Transition Offerings to SaaS

Published: 15 March 2016

ID: G00297585

Analyst(s): Lars Van Dam


SaaS providers outpace overall market growth in most software markets, prompting established providers to consider SaaS. While robust growth is alluring, product managers should follow Gartner's four-step model to determine the right moves and to increase odds of a successful transition to SaaS.

Table Of Contents
  • Key Challenges



  • A Four-Step Model for Success
  • Step 1: Define the Strategic Rationale
  • Step 2: Create (and Vet) the Business Model
    • Gartner's Checklist for SaaS-Based Pricing, Licensing and Migration
  • Step 3: Utilize the Connected Model to Determine SaaS-Specific Vision, Inhibitors and Goals
  • Step 4: Start the Transition, Ideally With a Dedicated Person Responsible for Managing the Transition


Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.