Gartner Research

The State of Data Quality: Current Practices and Evolving Trends

Published: 16 March 2016

ID: G00299451

Analyst(s): Saul Judah , Ted Friedman


The data quality tools market sees strong growth, yet poor data quality costs companies millions of dollars annually and impedes digital business agendas. Addressing the state of data quality and its business impact must remain a key priority for chief data officers and data and analytics leaders.

Table Of Contents


  • Overview of the Market for Data Quality Tools
  • Customer Data Remains the Main Focus
  • Buyers Are More Demanding in Competitive Situations, but Then Underutilize Data Quality Tools
  • A Wide Range of Scenarios Drives the Data Quality Tools Market
  • Organizations Remain Cautious About Moving to More Flexible Models

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