Gartner Research

The '3B's' of Engagement: Business Architecture, Business Process and Business Outcomes

Published: 16 March 2016

ID: G00302689

Analyst(s): Janelle Hill , Patrick Meehan


CIOs are missing opportunities to help the business grow, add value and transform operations. Leveraging existing competencies in new ways will expand CIOs' engagement with business leaders, enabling earlier participation in planning for strategic, front-office innovation and growth initiatives.

Table Of Contents
  • Key Challenges



  • Create a Lingua Franca to Facilitate Communications at a More Strategic Level
  • Link Existing Competencies to Achieving Desired Outcomes

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