Gartner Research

Market Opportunity Map for Business Intelligence and Analytics, Worldwide

Published: 17 March 2016

ID: G00295550

Analyst(s): Jim Hare , Steve Cramoysan , Alys Woodward , Chad Eschinger , Christine Adams , Adam Woodyer , Hai Swinehart


In the rapidly transforming analytics market, providers need to explore and exploit adjacent market opportunities to avoid being left behind. Gartner's Market Opportunity Map helps business and practice leaders at application providers of all sizes identify the best options for profitable growth.

Table Of Contents

Market Opportunity Map

Market Opportunities Overview

  • Definition and Scope
  • Description of Markets


  • How to Interpret and Apply the Market Opportunity Map
    • Assessing Profitability for Young Vendors
  • Technology Trend
  • Buyer Trend
    • Business Buyers, Rather Than IT, Now Own the BI and Analytics Budget and Purchase Decisions
    • Buyers Prefer to Try Before They Buy
    • Self-Service Exploration Is Top of Mind as Business Users Seek Flexibility and Agility
  • Sellers' Strategic Options
    • Established Analytics Providers — Modernize to Increase Revenue From Adjacent Markets
    • Emerging Analytics Providers — Focus on Execution
    • Enterprise Application Providers — Increase Analytics Sophistication
    • Software Technology Providers — Package Domain Content Into Analytic Application Offerings

Vendors to Watch


  • Profitability Estimates

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