Gartner Research

Survey Analysis: In-Store Digital Workplace Requires Workforce Optimization With Advanced Analytics

Published: 17 March 2016

ID: G00272812

Analyst(s): Joanne Joliet , Kelsie Marian


CIOs know that optimizing the in-store workforce is critical for consistent and responsive delivery on customer expectations. Therefore, workforce management must evolve to encompass a strategic view of optimization via increased use of advanced analytics to inform associate engagement initiatives.

Table Of Contents

Survey Objective

Data Insights

  • Digitalization's Impacts Are Forcing Retailers to Rethink Labor Models, Bringing Optimization and Innovation to the Forefront of Workforce Management Objectives
  • Despite Investment in Various Capabilities, Most Retail Organizations Have Yet to Leverage Workforce Management Holistically via a Digital Workplace Strategy
  • Without Leveraging Advanced Analytics Techniques to Optimize the In-Store Workforce, Retailers Will Fail to Seize Cost Reduction and Revenue-Generating Opportunities
  • Recommendations
  • Methodology
  • Definition

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