Gartner Research

Fighting Phishing: Protect Your Brand

Published: 17 March 2016

ID: G00300330

Analyst(s): Neil Wynne , Andrew Walls


Too often, enterprises limit the scope of defenses against phishing to employee behavior management. The true scope of phishing threats is far broader. Effective mitigation of phishing risks requires CISOs take a multipronged approach that spans internal and external environments.

Table Of Contents
  • Key Challenges



  • Monitor Domain Names and Social Media Profiles for Corporate Brand Infringement
  • Prepare for Phishing in the Wild and Abuse of Corporate Names and Branding
  • Combat Email Spoofing
    • Sender Policy Framework (SPF)
    • DomainKeys Identified Mail (DKIM)
    • Domain-Based Message Authentication, Reporting and Conformance (DMARC)
  • Separate Valid Messages From Phishing
  • Respond to Phishing Attacks Swiftly and Comprehensively

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