Gartner Research

Market Trends: Three Key Strategies to Increasing Profits in the PC Market

Published: 22 March 2016

ID: G00298934

Analyst(s): Lillian Tay, Tracy Tsai

Summary

Several key profit opportunities exist for PC vendors despite an expected flat growth rate in this market over the next five years. This document provides PC vendor product managers with strategies and capabilities to deliver increased profits through new and existing PC segments.

Table Of Contents

Introduction

Market Trend

  • Maximize Profitability by Capturing the Growing Demand for Ultramobile Premium
  • Capitalize on the Popularity of the PC Gaming Market
  • Identify Opportunities Within the Internet of Things Market

Contrarian View

  • Deteriorating Economic Conditions May Lead to More Conservative User Spending

Vendors to Watch

  • Lenovo
  • HP Inc.
  • Dell
  • Asus
  • Apple

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