Gartner Research

Magic Quadrant for Global Digital Marketing Agencies

Published: 22 March 2016

ID: G00273473

Analyst(s): Jennifer Polk , Martin Kihn , Simon Yates , Jay Wilson

Summary

As marketing leaders are handed more responsibility — for transformative business strategies, differentiated customer experiences and revenue generation — they often seek agency support in achieving their goals.

Table Of Contents

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • Accenture Interactive
    • AKQA
    • Cognizant
    • Deloitte Digital
    • DigitasLBi
    • FCB
    • Havas Worldwide
    • IBM Interactive Experience
    • iCrossing
    • Isobar
    • Mirum
    • MRM//McCann
    • OgilvyOne Worldwide
    • Possible
    • PwC Digital Services
    • Razorfish
    • R/GA
    • SapientNitro
    • VML
    • Wieden+Kennedy
    • Wunderman
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion and Exclusion Criteria

Evaluation Criteria

  • Ability to Execute
  • Completeness of Vision
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players

Context

Market Overview

  • The Traditional Agency Model Is Broken
  • Agility Reigns
  • What's Next?
  • Agencies to Watch

Gartner Recommended Reading

  • Ability to Execute
  • Completeness of Vision

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