Gartner Research

China Summary Translation: 'Preparing for the Post-App Era'

Published: 23 March 2016

ID: G00299584

Analyst(s): Nick Jones , Tracy Tsai


The shape of a “world beyond apps” is emerging where mobile apps will be joined by many alternative approaches to providing functions and experiences for mobile users, and rewards for developers and service providers.

Table Of Contents



Preparing for the Post-App Era

  • Key Findings
  • Recommendations


  • What Is the Post-App Era?
  • Services, Interactions and Architectures of the Post-App World
    • Notifications
    • Wearables
    • Invisible Apps
    • Virtual Personal Assistants (VPAs)
    • New Platforms Emerge as Alternatives to Apps
    • Situations When the App Model Can't Scale
    • Orchestrated Interactions in a World of Many Devices and Services
  • Preparing for the Post-App Era

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