Gartner Research

Invest Implications: 'Market Insight: App Providers Must Partner With Customers on Cost Optimization or Risk Weakening the Drive for Cloud and Digital'

Published: 23 March 2016

ID: G00303586

Analyst(s): Adam Woodyer

Summary

With increasing economic uncertainty, application vendors could experience waning demand. At the same time, buyers' IT management costs continue to increase unabated. Application vendors have the opportunity to influence lower customer costs by partnering to support the customer shift to cloud.

Table Of Contents

Company Impact

Investment Implications

What to Watch

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