Gartner Research

How to Overcome Your Concerns With Partner Relationship Management Applications

Published: 23 March 2016

ID: G00292353

Analyst(s): Ilona Hansen

Summary

Commercially available PRM applications are preselected by business units, requiring a fast decision (upon their evaluation) from IT. Application IT leaders supporting B2B sales must overcome their fragmented knowledge, and their technology- and business-based concerns, in order to lead in PRM.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Knowledge-Based Concerns About PRM Applications
  • Common Technological Concerns About PRM Applications
  • Common Business Concerns About PRM Applications

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