Gartner Research

Articulating the Business Value of APIs

Published: 24 March 2016

ID: G00291965

Analyst(s): Kristin Moyer , Anne Thomas


APIs can address top CEO priorities such as business agility and customer experience, but most people tend to think of APIs as old news or "techie." By clearly articulating the business value of APIs to key decision makers, CIOs can help accelerate digital transformation.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • CEOs are searching for initiatives that can drive a digital transformation strategy; CIOs must articulate how APIs can support that effort
  • Growth is a top priority for CEOs; CIOs can leverage APIs to foster growth by increasing business agility and enabling new business channels, models and ecosystems
    • Increasing Business Agility
    • Enabling New Business Channels, Models and Ecosystems
  • Other top CEO priorities include increasing customer and workforce engagement and attracting top-notch talent; CIOs can enable these outcomes via an innovative API program
    • Increasing Engagement
    • Attracting and Leveraging Internal and External Development Talent

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