Gartner Research

Four Best Practices for Product Managers to Ensure That IoT Offerings Address Common Adoption Challenges

Published: 29 March 2016

ID: G00302545

Analyst(s): Lars Van Dam , Nathan Nuttall


IoT hype is at its peak, with new entrants lured by the promise of revenue growth, creating a crowded market. Product managers that adopt Gartner's four-step model will increase the success odds for new IoT offerings by addressing adoption challenges.

Table Of Contents
  • Key Challenges



  • Step 1: Maximize Market Fit by Delivering IoT Products That Focus on Ease of Integration and Customization
  • Step 2: Target Business and Technology Benefits That Address Top Barriers to IoT Adoption
  • Step 3: Accelerate Institutional Knowledge and Adoption of IoT Use Cases and Business Models
  • Step 4: Apply a Proven Marketing Positioning Framework to Articulate the Unique Benefits for Targeted Personas
  • Summary

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