Gartner Research

CMO Insight: How Marketing Can Extend Into Digital Business

Published: 30 March 2016

ID: G00301528

Analyst(s): Andrew Frank , Anna Maria Virzi

Summary

Digital businesses, created from the Internet of Things and emerging real-time digital marketplaces, will impact the practice of marketing. This research discusses how CMOs can identify opportunities when distinctions blur between physical and digital worlds.

Table Of Contents

Upshot

What You Need to Know

  • What's Driving Digital Business
  • How Triggers or Business Moments Will Impact Marketing
  • Why Data Will Become the Currency of Relationships

What You Need to Do

  • Do This First
  • Priority Actions for You
  • Priority Actions for Your Team

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