Unless you categorize what customer information needs governing most, you stand little chance of realizing your business goals. Our model will help IT leaders supporting CRM ensure effective governance of customer data by categorizing it into three types.
- Use Gartner's Three Rings of Information Governance to Categorize Data and to Help Decide, and Communicate, Which Should Be Governed First, and Which Later and Differently
- Focus Information Governance and Stewardship Efforts on the Inner Ring (Customer Master Data) Initially
- Then Gradually Widen the Scope of Your Projects to the Middle Ring, and Finally the Outer Ring, to Produce Equally Trusted and Accessible Nonmaster Data
- Next Steps
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