Gartner Research

Master Four Decision Models to Perfect Your Data and Analytics Strategy

Published: 31 March 2016

ID: G00277783

Analyst(s): Thomas Oestreich , Frank Buytendijk


One of the key questions facing data and analytics leaders when creating and executing on a comprehensive strategy is: "How do we achieve our strategic objectives?" The answer lies in mastering four decision models, looking at strategy as a set of experiments, options, choices, or improvements.

Table Of Contents
  • Key Challenge
  • Recommendation
  • How Decision Models, Delivery Models and Execution Models Relate


  • Strategy as a Set of Experiments
  • Strategy as a Means of Creating Options
  • Strategy as Making Choices
  • Strategy as a Continuous Improvement of the Status Quo
  • The Art of Strategy Is in Combining Decision, Delivery and Execution Models

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