Gartner Research

Extend Marketing Capabilities With External Service Partners — From Free Agents to Full Service

Published: 31 March 2016

ID: G00301450

Analyst(s): Christopher Ross

Summary

Modern marketing organizations require new skills and the expansion of many capabilities. Finding the right talent sources can be difficult, given the need for variable, specialized skills. Use the options and recommendations in this research to help you select the best talent solutions.

Table Of Contents
  • Key Challenges

Analysis

  • Consider the Wide Spectrum of External Service Partners
    • Executive Free Agents
    • Freelance Marketplaces
    • Managed Marketplace
    • Marketing Technology Vendors
    • Full-Service Agencies
    • Boutique/Specialty Agencies
    • Crowdsource
  • Evaluate Your Resource Options
  • Experiment and Test Potential Partners
  • Next Steps

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