Gartner Research

Market Trends: Unification of the User Experience Platform Marketplace

Published: 31 March 2016

ID: G00291848

Analyst(s): Fabrizio Biscotti , Gene Phifer

Summary

The user experience platform is key to acquire and retain new customers, and strategic planners should provide guidance to help customers move from a purely technology-led to a strategically business-driven implementation of the UXP.

Table Of Contents

Introduction

  • Technological Innovation

Market Trend

  • Changing Marketplace for User Experience
  • UXPs Are Experiencing Solid Traction
  • Capitalizing on User Experience Platform Demand
  • Market Trend: Supply and Demand Structures for UXP
    • Market Size
    • Supply Side
    • Demand Side
  • Technology Trend: Moving to Digital by Default

Contrarian View

  • User Experience Trends May Be Derailed by User Preferences

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