Gartner Research

The Effects of Social Software on Your Employer Brand

Published: 04 April 2016

ID: G00300783

Analyst(s): Colleen Young


A strong employer brand is crucial for attracting the right talent. Social software creates new challenges and opportunities for the employer brand. If ignored, then it will blindside organizations that fail to understand the power or effects of grassroots and peer-to-peer comments.

Table Of Contents


  • The Current Situation: Many HR leaders Are Missing an Opportunity
  • The Likely Future State
  • What's Required for Transition: Action Steps and Recommendations

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