Gartner Research

Tech Go-to-Market Toolkit: Enhance Indirect Resale Channel Performance by Improving the Partner Program Mix

Published: 05 April 2016

ID: G00299320

Analyst(s): Mark Paine


Without a balance of financial compensation, partner program features and benefits, technology providers run the risk of failing to motivate their partners to deliver against plan and missing revenue and profit objectives. Use this Toolkit to deliver an optimum mix within your partner program.

Table Of Contents

When to Use

  • A Word About the Gartner Program Model — Features, Benefits and Margins
  • What Type of Providers Should Use the Toolkit?

Downloadable Attachments

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