Gartner Research

2016 CEO Survey: The Year of Digital Tenacity

Published: 05 April 2016

ID: G00296113

Analyst(s): Mark Raskino

Summary

The 2016 Gartner CEO and Senior Business Executive Survey shows that weakening economies must not deflect CEOs and CIOs from digital business transformation.

Table Of Contents

Analysis

  • Recommendations Based on Data Insights
    • Stick to the Digital Business Transformation Plan or Double Down Instead
    • Prioritize Tech Initiatives That Focus on End-User Customers and New Core Talent
    • Drive Digital Into the Core of Your Products and Services
    • Start a Linked Initiative to Redefine Productivity for the Digital Age
    • Redesignate Cybersecurity as a Business Accountability Understood by All
    • Benchmark Against Born Digital and Tech Companies, Not Just Existing Competitors
    • Take the Co-pilot Seat to Lead the Digital Journey
  • Data Insights
    • Despite Headwinds, CEOs Remain Committed to Growth and Business Investment in 2016
    • Business Environment Issues Like Oil Prices and Economic Growth Have Not Derailed Most CEOs
    • Customers and Staff Have Risen Considerably as Priority Areas for CEOs in 2016
    • IT Has Fallen Slightly as a CEO Priority; 2015 May Have Been Their "Peak Digital Attention" Year
    • Productivity Is a Latent Issue for CEOs: in 12th Place Unprompted, but Very Important When Asked
    • The CEO Is the Single Most Important Leader of Digital Business Change; CIO Is Close Second
    • Value Dependency on Tech-Related Intangible Assets Will Gradually Increase
    • Half of CEOs Expect Their Industries to be Substantially or Unrecognizably Transformed by Digital
    • Three-Quarters of CEOs Expect Those Digital Industry Changes to Bring Higher Profit Margins
    • CEOs Expect 46% of Customer Perceived Value in Their Products to Be Digital by 2019
    • CEOs Are Evenly Split on Whether Cybersecurity Is Primarily a Business or a Technology Issue
  • Appendix
    • Further Analysis Charts

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