Gartner Research

Three Steps Toward a Connected Mobile Marketing Strategy: Step Two, Mobile Marketing Analytics

Published: 06 April 2016

ID: G00277405

Analyst(s): Christi Eubanks , Mike McGuire


Mobile marketing analytics play an essential part of any mobile marketing strategy. This research will help marketers sharpen your analytics acumen and obtain deeper insights.

Table Of Contents
  • Key Challenges



  • Identify Mobile Marketing Key Performance Indicators That Are Aligned to Your Business Goals
    • Recommendations
  • Build Cross-Functional Relationships to Access Customer Data and Vendors
    • Recommendations
  • Focus on Analytics That Enhance the Customer Experience
    • Recommendations

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