Gartner Research

Dell's Pending Acquisition of EMC Demands Focused Approaches by Partners and Competitors

Published: 06 April 2016

ID: G00299152

Analyst(s): Jeffrey Hewitt

Summary

The pending acquisition of EMC by Dell creates significant opportunities for business unit leaders of Dell and EMC Federation partners and competitors.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • With Dell's acquisition of EMC, the "new Dell" is likely to have a more powerful "push marketing" approach, forcing partners to realign their business objectives and offerings
  • Because of the pending acquisition, competitors need to find and target the more conservative Mode 1 Dell and EMC customers who are most likely to change providers
  • Dell will be unable to initiate the implementation of postacquisition plans until May 2016 at the earliest and October 2016 at the latest, opening a window of opportunity for competitors

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