Gartner Research

Tech Go-to-Market: How Partners Can Help Shape Roadmap Strategy

Published: 07 April 2016

ID: G00297476

Analyst(s): Lars Van Dam , Ed Cordin


To enhance product or service success, technology and service providers reaching buyers in collaboration with partners must adapt their roadmap approach. Gartner's approach empowers TSP product managers to improve success odds. Improved engagement will unlock insights and drive performance.

Table Of Contents
  • Key Challenges



  • Investigate and Decide on Readiness for Progressive Engagement
    • Defining Progressive Engagement
    • Readiness for Progressive Engagement
  • Build an Involvement Snapshot as a Baseline
  • Grow Involvement and Build Participation
  • Appendix

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