Gartner Research

Forecast Analysis: PCs, Ultramobiles and Mobile Phones, Worldwide, 1Q16 Update

Published: 07 April 2016

ID: G00300436

Analyst(s): Mikako Kitagawa , Bruno Lakehal , Lillian Tay, Ranjit Atwal , Anthony Mullen , Roberta Cozza , Annette Zimmermann , Tracy Tsai , CK Lu , Annette Jump , Tuong Nguyen

Summary

For the first time, smartphone sales will show year-over-year single-digit growth (7.2%). The double-digit growth era has come to an end as the market reaches saturation and as some regional dynamics come into play, such as delayed purchases and longer replacement cycles.

Table Of Contents
  • Overview
  • Companion Documents

Forecast Data

Market Impact

  • Forecast Changes — Unit Shipment Growth Is Slowing
  • Smartphone Growth Is Slowing
  • Emerging Markets Continue to Grow but Slower
  • Decoupling Supply and Demand
  • Windows 10 — PC Shipments Bottoming Out in 2016

Assumptions

  • Product Design and Pricing
  • Consumer Behavior
  • Business Behavior
    • Device Preferences

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