Gartner Research

Cool Vendors in Data-Driven Marketing, 2016

Published: 07 April 2016

ID: G00295400

Analyst(s): Todd Berkowitz , Martin Kihn


Consumers' demands for more personalized and relevant marketing and advertising put pressure on marketing leaders to step up data integration, analysis and use. This research introduces five vendors who provide smart algorithms and other methods to help data-driven marketers succeed.

Table Of Contents


  • What You Need to Know
  • Affinio
  • Datorama
  • EverString
  • Persado
  • Radius

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