Gartner Research

China Summary Translation: 'How to Sell on China's Online Marketplaces'

Published: 08 April 2016

ID: G00303776

Analyst(s): Sandy Shen


Businesses are competing for shoppers' attention among a vast array of merchants and products on China's online marketplaces. IT leaders supporting digital commerce should understand the common practices that help convert shoppers into customers and have them come back repeatedly.

Table Of Contents



How to Sell on China's Online Marketplaces

  • Key Challenges
  • Recommendations



  • Set Up Your Stores
  • Add In-Depth Product Details to Convert Shoppers
  • Invest in Chat Technologies to Improve Customer Service Effectiveness
  • Use Membership Programs to Encourage Repeat Purchase
  • Analyze Customer Reviews for Service Improvement and New Product Ideas

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