Gartner Research

Shoppers' Use of Mobile Technology Requires Retailers to Accelerate Adoption of Mobility in the Supply Chain

Published: 08 April 2016

ID: G00293391

Analyst(s): Tom Enright , Bart De Muynck


Consumers' growing use of mobile shopping technology is forcing retail supply chain executives to accelerate their development of efficient mobile-enabled supply chains. Retail supply chain leaders can use this research to gain insights into mobile technology and how it creates value in retail.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Mobile technologies require retailers to meet growing consumer expectations for service and order fulfillment
  • Digitally-savvy shoppers will force retailers to create an interactive and enhanced shopping experience and reinvent their supply chains, accordingly
  • Mobile shoppers' growing expectations for fast and free deliveries require supply chain leaders to deploy the latest transport technologies
  • Supply chain leaders can use the massive amounts of data generated by mobile solutions to improve transportation performance

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