Gartner Research

Market Guide for Advanced Analytics Service Providers for Marketing

Published: 11 April 2016

ID: G00295846

Analyst(s): Martin Kihn , Christi Eubanks


Marketers spend 27% of their analytics budget on external services and consulting. Choosing the right external partners is as important as recruiting and cultivating internal talent. Use this Market Guide to pick advanced analytics experts who can take your data-driven marketing to the next level.

Table Of Contents

Market Definition

Market Direction

Market Analysis

Representative Vendors

  • Acxiom
  • Analytic Partners
  • Capgemini
  • Deloitte
  • Epsilon
  • Experian Marketing Services
  • EY
  • FICO
  • Fractal Analytics
  • Hudson River Group
  • IBM Business Consulting Services
  • IRI
  • in4mation insights
  • LatentView Analytics
  • Marketing Evolution
  • Marketing Management Analytics
  • Merkle
  • Mindtree
  • Mu Sigma
  • Nielsen
  • Ninah

Market Recommendations

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