Gartner Research

How to Apply Advanced Analytics Capabilities to Social Data

Published: 13 April 2016

ID: G00301354

Analyst(s): Jenny Sussin


Advanced social analytics capabilities require applications that can analyze more than just social media data. IT application leaders supporting social analytics should look to incorporate social data as a single component of their predictive and prescriptive analytics strategies.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • The need to increase efficiency in understanding social media trending topics and anomaly detection will drive business leaders to insist on acquiring social analytics tools capable of assisting with diagnostic analysis
  • As organizations seek to predict the future impact of events being tracked on social media, business leaders will insist on predictive analytics being a part of social analytics application capabilities
  • In an effort to optimize the customer, prospect and employee engagement process, application leaders will need to pursue social analytics applications that have prescriptive analytics capabilities

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.