Gartner Research

Cool Vendors in Digital Commerce Marketing, 2016

Published: 13 April 2016

ID: G00293365

Analyst(s): Jennifer Polk , Kirsten Newbold-Knipp


Consumer expectations of compelling shopping experiences are pushing marketers to enhance and evolve their digital commerce strategies and marketing efforts. This research helps digital marketers learn how five Cool Vendors are supporting this evolution, the benefits and risks of those offerings.

Table Of Contents


  • What You Need to Know
  • ChannelSight
  • Edgecase
  • Marxent
  • Reflektion
  • True Fit

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