Gartner Research

Virtual Reality: What Marketers Need to Know Now

Published: 14 April 2016

ID: G00298998

Analyst(s): Augie Ray


With the launch of high-profile VR hardware and distribution platforms, virtual reality is now a tangible reality for marketing leaders. Follow a cautious, organized and disciplined approach to avoid mistakes and determine if and how your brand can benefit from investments in VR.

Table Of Contents


  • Understand the Current State of Virtual Reality
  • GAME UP to Develop a Smart VR Strategy
    • What to Do Next

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