Gartner Research

Marketing Leadership and Organizational Effectiveness for CMOs Primer for 2016

Published: 14 April 2016

ID: G00301717

Analyst(s): Simon Yates , Jake Sorofman


Successful chief marketing officers drive cultural change, close capability gaps and effectively blend resources to deliver optimal results. Gartner's research will help CMOs take these and other steps to build and lead the marketing organization for the next decade.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • What is expected of the modern CMO?
    • How do progressive and peer organizations staff and structure marketing disciplines?
    • How can CMOs raise the performance and maturity of a diverse marketing organization?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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