Gartner Research

Aligning Marketing Strategy, Execution and Measurement for CMOs Primer for 2016

Published: 14 April 2016

ID: G00301715

Analyst(s): Ewan McIntyre , Jake Sorofman


Modern chief marketing officers are held to a high performance standard. This requires alignment of strategy, execution and measurement to ensure budgets and resources are invested and optimized to the highest yield. CMOs can use this research to build an efficient and effective marketing machine.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • How are leading organizations investing across marketing disciplines?
    • What should CMOs measure, and how do they manage performance?
    • How can CMOs drive adoption of a marketing strategy across a distributed organization?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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