Gartner Research

Leading and Supporting Digital Innovation for CMOs Primer for 2016

Published: 14 April 2016

ID: G00301719

Analyst(s): Christopher Ross , Jake Sorofman


Modern CMOs are expected to lead and support digital innovation across products, programs, experiences and even business models. CMOs can use our research to implement the best practices required for successful brand evolution through today's dynamic, digitally led terrain.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • How do we evolve the brand to meet the needs and expectations of modern consumers?
    • How do we make design core to our thinking?
    • How do we stay ahead of competitive threats from market disrupters — and lead disruptions of our own?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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