Gartner Research

Financial Metrics for Measuring CRM ROI

Published: 23 March 2001

ID: G0096916

Analyst(s): Beth L. Eisenfeld , Dale Hagemeyer , Joe Galvin

Summary

Enterprises must take responsibility for tracking the total cost of ownership, return on investment and benefits of their CRM initiatives to ensure their success.

Table Of Contents
  • Key Issues

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