Gartner Research

EMM Providers Face a Unique Market Opportunity in China

Published: 18 April 2016

ID: G00301333

Analyst(s): Manjunath Bhat , Tracy Tsai

Summary

While the EMM market in China is poised for growth, the business environment presents unique challenges and opportunities for both local and global EMM providers. This research helps product managers create a successful and customized go-to-market strategy to navigate the complex business landscape.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • EMM buyers in China expect EMM solutions to be localized, scalable and customizable, which forces product managers to build EMM solutions that include MDM, MADP, secure instant messaging and an enterprise app portal
  • Android fragmentation is compounded as product managers struggle to build EMM solutions that can consistently manage Android devices, due to the absence of Google Play and Android for Work
  • The Chinese government dictates a lot of rules and regulations that impose restrictions on technology providers, requiring product managers to be cognizant of legal policies

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