Gartner Research

Critical Capabilities for Digital Marketing Hubs

Published: 19 April 2016

ID: G00276895

Analyst(s): Andrew Frank , Jake Sorofman, Martin Kihn


As consumers' expectations of seamless, cross-channel experiences rise, marketers must overcome the barriers to the flow of data and content across touchpoints. Software vendors address this with digital marketing hubs; however, the diversity of piecemeal approaches complicates comparing these hubs.

Table Of Contents

What You Need to Know


  • Critical Capabilities Use-Case Graphics
  • Vendors
    • Adobe
    • DataXu
    • Epsilon (Conversant)
    • Experian Marketing Services
    • IBM
    • IgnitionOne
    • Kitewheel
    • Krux
    • Marin Software
    • Marketo
    • MediaMath
    • Neustar
    • Nielsen (eXelate)
    • Oracle
    • RedPoint
    • Rocket Fuel
    • Salesforce
    • Sitecore
    • Sizmek
    • Teradata
    • Turn
    • Zeta Interactive
  • Context
  • Product/Service Class Definition
  • Critical Capabilities Definition
    • Customer Data Analysis and Modeling
    • Social Media Marketing
    • Third-Party Data Matching
    • Programmatic Media
    • Content Traffic and Personalization
    • Multichannel Attribution
    • Email/Mobile Messaging and Offers
    • Entity and Workflow Management
    • Search Engine Marketing
    • Anonymous User Tracking
    • Offline Data Integration
  • Use Cases
    • Plan
    • Harvest
    • Target
    • Orchestrate
    • Amplify
    • Optimize
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion Criteria

  • Critical Capabilities Rating

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